Digital Marketing Specialist

Digital Marketing Specialist (EN/FR), I combine tech and marketing to drive growth. With 2M+ downloads, I deliver high-performance UX, impactful visuals, and precise SEO. Backed by a Master's degree, I transform data into strategic action. Creative and results-oriented, I thrive on complex challenges. Available immediately.

2M+

Downloads

+60%

Engagement

+40%

Traffic Growth

Get in Touch

SEO Expert

Paid Ads

Creative

Career

Professional Experience

Digital Marketing Associate

Orange - Paris, France

08/2025 - Present

Managed social & SEO in a startup context; organic traffic and leads increased in 3 months
Optimized eSIM offers and checkout; increased conversion and decreased CAC
Improved ROAS through creative testing and landing pages

Content & Digital Marketing Manager

Algorithmics - Tétouan, Maroc

09/2023 - 09/2024

+40% traffic via acquisition-focused content strategy
Created targeted content to encourage parent enrollments
+60% engagement on Facebook, Instagram, and TikTok

Digital Marketing Consultant

Independent - Tetouan, Morocco

03/2021 - 08/2023

Scaled mobile apps to 2M+ downloads through expert UX/UI and SEO
Led AI-driven Google Ads and social campaigns to maximize ROI

Digital Marketing Associate

ShellBoxes - Marrakech, Maroc

09/2020 - 02/2021

Content on blockchain security and Web3 audits
Engagement campaigns and partnership management

Expertise

Skills & Tools

SEO & Analytics

On-page SEO Off-page SEO Technical SEO Google Analytics 4 Looker Studio

Paid Advertising

Google Ads Meta Ads A/B Testing ROAS Optimization

Marketing Tools

Mailchimp HubSpot WordPress Shopify

Design & Creative

Photoshop Illustrator Premiere Pro Figma

Soft Skills

Autonomy Initiative Results-Oriented Detail-Oriented Intercultural Communication

Development

HTML/CSS JavaScript UX/UI Design Basic Coding

Education

Academic Background

Master's Degree in Digital Marketing & E-commerce

ISTEC - Paris, France

2024 - 2025

Training focused on digital marketing and e-commerce. Skills in digital strategy, campaign management, SEO, data analysis, and performance optimization.

Bachelor's in Languages, Communication & Media

Abdelmalek Essaâdi University - Tetouan, Morocco

2015 - 2019

Focused on English, written and oral communication, translation, and intercultural skills.

Credentials

Certifications

UX Web & Mobile Development

Udacity & Dubai Future Foundation • 2019

Digital Marketing Certificate

HubSpot Academy • 2025

SEO Certificate

Semrush Academy • 2025